Role
Creative Director
Creative Director
Function
Campaign + Brand Development | Creative Direction | Graphic + Visual Design
Campaign + Brand Development | Creative Direction | Graphic + Visual Design
Team
Design | Becca Alpizar, Jen Carbuto
Event Coordination | Margaret Townsend, Kim Lowry
Video Production | Adam Chhab, Jordan Berry
Account Management | Kelly Hough
Design | Becca Alpizar, Jen Carbuto
Event Coordination | Margaret Townsend, Kim Lowry
Video Production | Adam Chhab, Jordan Berry
Account Management | Kelly Hough
Partners
MC2
MC2
Objective
Conceptualize and develop branding visuals and supporting assets for a new strategic campaign theme for Equitable's annual National Sales Meeting (NSM); an integrated event intended to encourage and inspire teams to reach new levels and drive the company forward.
Conceptualize and develop branding visuals and supporting assets for a new strategic campaign theme for Equitable's annual National Sales Meeting (NSM); an integrated event intended to encourage and inspire teams to reach new levels and drive the company forward.
Each year the new theme is paired with brand assets including the logo mark, visual architecture, graphic elements and layout guides,
"Elevate and Accelerate" uses chevron and angular shapes paired with dramatic gradients to help demonstrate a rapid movement forward, and the feeling of rising up. The use of two main graphical executions and a nighttime theme introduce diversity and allows for interest and a visual break.
