In early 2025 Equitable hosted their annual National Sales Meeting (NSM), an event intended to encourage and inspire, in particular the sales team, to reach new levels and drive the company forward.
Each year NSM carries a new theme to represent the initiative of that year; which incorporates an overall brand including the logo mark, visual architecture, graphic elements and layout guides,
This year, Elevate and Accelerate uses chevron and angular shapes paired with dramatic gradients to help demonstrate a rapid movement forward, and the feeling of rising up. The use of 2 main graphical executions and a nighttime theme introduce diversity and allow for a visual break.
Campaign + Brand Development | Creative Direction | Graphic + Visual Design