Equitable has 3 main corporate locations, Manhattan, Syracuse and Charlotte. Each location is developed with its own architectural theme representative of the city in which it resides. The headquarters in Manhattan leaned to a light, sheik and modern look with dramatic pops of black steel.
Part of the 1345 branding contained several assets including the development of an icon system and identifying mark. In addition to branding assets, some of the architectural branding elements include a feature wall, entry lobby, and a historical wall.
Concept + Brand Development | Lead Design | Iconography | Environmental Design