Role
Creative Director
Creative Director
Function
Concept + Brand Development | Creative Direction | Graphic + Visual Design
Concept + Brand Development | Creative Direction | Graphic + Visual Design
Team
Art Direction | Kevin Lane, Josh Branson
Design | Christine Pearson, Jen Carbuto, Jimin Cho, Linda Strong, Rick Pierzynski, Melissa Harty,
Production | Karoline Gierymski, Jill Herndon
Website | Kathy Modrowsky, Geoff Kula, Kathryn Duggan, Corey Ball
Video Production | Adam Chhab
Art Direction | Kevin Lane, Josh Branson
Design | Christine Pearson, Jen Carbuto, Jimin Cho, Linda Strong, Rick Pierzynski, Melissa Harty,
Production | Karoline Gierymski, Jill Herndon
Website | Kathy Modrowsky, Geoff Kula, Kathryn Duggan, Corey Ball
Video Production | Adam Chhab
Partner
Donnelley Financial Solutions
Donnelley Financial Solutions
Objective
Conceptualize and develop the brand initiative to reimagine the Experienced Recruiting division under Equitable Advisors. Develop a unique and striking visual that stands as an individual entity while maintaining subtle nods to the Equitable brand.
The architecture showcases the Athena shield as the primary graphic element pulled from the Equitable brand logo. Positioned behind each hero the shield represents Equitable’s steadfast dedication and support to each customer. Silver and rich blue gradients add a sophistication and elegance with strong, bold, high contrast imagery for the targeted clientele.
