Role
Creative Director | Principal Designer
Creative Director | Principal Designer
Function
Concept + Brand Development | Iconography | Creative Direction
Concept + Brand Development | Iconography | Creative Direction
Objective
Develop the brand strategy and visual architecture of a coaching and visual journaling program supporting women through their personal and professional growth.
Develop the brand strategy and visual architecture of a coaching and visual journaling program supporting women through their personal and professional growth.
Products are offered in traditional and cognitive jungian teachings, with a focus on deepening insights on the conscious level and tapping into the deeper unconscious through imagery, archetypes, and symbols.
The branding is bold with a peaceful optimism and a strong sense of loyalty and sophistication. Subtle feminine tones paired with striking bold colours are lead by the brand's compass rose symbolizing guidance, success and personal achievement. Each element and colour harmoniously overlap and blend through multi-point gradient patterns representing deep confidence and serenity.
