Role
Graphic Designer
Graphic Designer
Function
Concept + Brand Development | Art + Photoshoot Direction | Lead Design
Concept + Brand Development | Art + Photoshoot Direction | Lead Design
Objective
Develop private brand visuals for multiple product lines and maintain newly developed and existing creative across suite of deliverables. Ensure visuals align to customer expectations and competitor brands.
Develop private brand visuals for multiple product lines and maintain newly developed and existing creative across suite of deliverables. Ensure visuals align to customer expectations and competitor brands.
As part of the private brands department I had the pleasure of developing and learning a vast array of new skills pertaining to product packaging.
Each product line was thoughtfully developed to align with colour psychology, competitor research, customer attraction and point of purchase methods. The development of striking visuals with the understanding of customer habits allow these product to take prominence on the store shelves ultimately drawing in a sale.
