Role
Principal Designer
Principal Designer
Function
Creative Direction | Principal Design | Environmental Signage
Creative Direction | Principal Design | Environmental Signage
Objective
Refine the company brand mark and develop new visual architecture across main and subsidiary divisions ensuring brand visual integrity is maintained.
Refine the company brand mark and develop new visual architecture across main and subsidiary divisions ensuring brand visual integrity is maintained.
Manufacturers of laser phototherapy equipment, Photobiotech is focused on the advancement and integration of contemporary diagnostic and treatment technologies into mainstream clinical practices.
I was tasked with the refinement of the company logo, and several subsidiary logos along with conceptualizing and developing a slew of creative materials from the website, branding collateral and even environmental store signage.
