Company
AXA Equitable Life
AXA Equitable Life
Role
Art Director | Principal Designer
Art Director | Principal Designer
Function
Conceptual Development | Lead Design | Art Direction | Illustration
Conceptual Development | Lead Design | Art Direction | Illustration
Objective
Rebrand the visual architecture of the Indexed Universal Life Insurance (IUL) product line to differentiate from other line of businesses. Visualized through a family storyline of real life situations that carry seamlessly through each material piece.
Rebrand the visual architecture of the Indexed Universal Life Insurance (IUL) product line to differentiate from other line of businesses. Visualized through a family storyline of real life situations that carry seamlessly through each material piece.
Being able to illustrate is one of the most enjoyable parts of my job. That is why leading the creative build for the launch of the IUL products had me tickled pink.
This product launch represents comforting and emotional custom illustrations depicting various moments of life, consisting of several collateral pieces including, the client brochure, product and features guide, and various product brochures, flyers, and sales ideas. The benefit to using illustrations gave us the opportunity to reuse characters across multiple platforms situated in various scenarios which gave the product line great depth
