Being able to illustrate is one of the most enjoyable parts of my job. That is why leading the creative build for the launch of the Indexed Universal Life Insurance products had me tickled pink.

The direction of illustration use was implemented across life insurance pieces to visually differentiate them from the other line of businesses.

This product launch represents comforting and emotional custom illustrations depicting various moments of life, consisting of several collateral pieces including, the client brochure, product and features guide, and various product brochures, flyers, and sales ideas. The benefit to using illustrations gave us the opportunity to reuse characters across multiple platforms situated in various scenarios which gave the product line great depth.