Role
Creative Director
Creative Director
Function
Concept Development | Principal Design | Art Direction
Concept Development | Principal Design | Art Direction
Team (The list below is not a complete representation of the team over the several years)
Website | Kathy Modrowsky, Patricia Chu
Project Management | Daron Murphy, Devin Afflitto, Daniel Faye
Investor Relations | Thomas Lewis, Jake Miller, Michael Brudoley, Rowan Climer
Content | Todd Williamson, Matt Asensio, Angela Martin
Website | Kathy Modrowsky, Patricia Chu
Project Management | Daron Murphy, Devin Afflitto, Daniel Faye
Investor Relations | Thomas Lewis, Jake Miller, Michael Brudoley, Rowan Climer
Content | Todd Williamson, Matt Asensio, Angela Martin
Partners
Donnelley Financial Solutions, Q4
Donnelley Financial Solutions, Q4
Objective
Conceptualize and develop Equitable Holding's annual report representing a theme that primarily focus on honouring the company, highlighting key notes and showcasing events and growth during the year.
Conceptualize and develop Equitable Holding's annual report representing a theme that primarily focus on honouring the company, highlighting key notes and showcasing events and growth during the year.
Each year since the inauguration, I have led the conceptualization of the theme, the development of the printed and digital version along with the creative direction of all elements including the website.
We begin our story with the transitional report during AXA Equitable Holdings' final year and make our way into the 2019 inaugural year with a clean dynamic and sophisticated design meant to showcase the brand in it’s complete essence. We proudly display the brand with an embossed Athena supergraphic coated in a foil stamp and resting against a soft touch cover. We complemented the velvety stock with a silver metallic PMS which is represented throughout the interior pages.
Looking back and remembering 2020, a photo reel represents the commitment and unity of moving forward. In honouring the year past, the digital PDF and website both scroll through the photo reel. The years are represented in such a way to symbolize the “rolling” into the next year.
The annual of 2021 was focused on the company’s perseverance. Each column energetically moves to the right, progressing towards a bright and vibrant future with invigorated positivity.
The house continues to build as each element unites to form a collage of posters, representing the accomplishments during the 2022 year. The hard work and dedication displayed against the wall is the backbone of the company, rising from the foundation, it provides strong support and growth.
In the year of change and hope, Athena is supported by each layered disc as it rises up in optimism. The year of 2023 provides a symbolic representation of growth and support with strong vibrant bold colour choices and aspiring delicate translucent gradient blends.
Concept Development | Principal Design | Art Direction
