The conceptualization and development of this brand initiative reimagines the Experienced Recruiting division under Equitable Advisors. A unique and striking visual stands as an individual entity while maintaining subtle nods to the Equitable brand.

The architecture showcases the Athena shield as the primary graphic element pulled from the Equitable brand logo. Positioned behind each hero the shield represents Equitable’s steadfast dedication and support to each customer. Silver and rich blue gradients add a sophistication and elegance with strong, bold, high contrast imagery for the targeted clientele.