The Equitable annual reports are developed to showcase and honour the company’s successes and representation during the year.

I lead the conceptualization of the theme, the development of the printed and digital version along with the creative direction of the website.

The theme of each annual report tells a story progressing from Equitable’s transitional phase from AXA Equitable Holdings into the 2019 inaugural year, a clean dynamic and sophisticated design meant to showcase the brand in it’s complete essence. Using an embossed supergraphic foil stamped against a soft touch cover, we complemented the velvety stock with a silver metallic PMS represented throughout the interior pages.

Looking back and remembering 2020, a photo reel represents the commitment and unity of moving forward. In honouring the year past, the digital PDF and website both scroll through the photo reel. The years are represented in such a way to symbolize the “rolling” into the next year.

The annual of 2021 was focused on the company’s perseverance. Each column energetically moves to the right, progressing towards a bright and vibrant future with invigorated positivity.

The house continues to build as each element unites to form a collage of posters, representing the accomplishments during the 2022 year. The hard work and dedication displayed against the wall is the backbone of the company, rising from the foundation, it provides strong support and growth.

In the year of change and hope, Athena is supported by each layered disc as it rises up in optimism. The year of 2023 provides a symbolic representation of growth and support with strong vibrant bold colour choices and aspiring delicate translucent gradient blends.