LILEE GETS CREATIVE

DESIGNING IS MY PASSION.
I DEDICATE MY TIME, ENSURING THAT EACH PROJECT IS HANDLED WITH SIGNIFICANT UNDERSTANDING, DETAILED RESEARCH, AND THE UTMOST CREATIVITY.

PLEASE, TAKE A GANDER.

Boost Bar

Part of a designers job is to create compelling typefaces and icons that incorporate psychological researching on colours and shape theory. This remained true with this design I created for a café and shakes shop at a local gym. A natural flow is apparent through the script typeface while the sans serif rounds out the overall brandmark for stability. The logo as a whole creates a refreshingly bold, and citrus flavoured appearance. The icon simulates a sense of replenishment, balance, and quality through the bright bold colours and soft flowing shape.

My work involves custom brand development, digital illustrations, hand drawn iconography, typography, colour and shape theory, branding collateral designs, background creation and image editing.